The ABC audit verifies paid-for subscriptions, controlled free, combined paid-for and controlled, newstand and bulk circulation.
Total Circulation
(ABC audit period July ’05-June ’06)
Total net circulation May 2006 - 39,022
Average readers per copy 2.3
Total readers 89,751
North West Business Insider |
Yorkshire Business Insider |
Midlands Business Insider |
| Circulation
(ABC audit period July '06-June '07) Total net circulation May 2007 - 18,149 Average readers per copy - 6 (4 regular readers / 2 occasional readers) Total readers: 108,894 |
Circulation
(ABC audit period July '06-June '07) Total net circulation May 2007 - 10,047 Average readers per copy - 6 (4 regular readers / 2 occasional readers) Total readers: 60,282 |
Circulation
(ABC audit period July '06-June '07) Total net circulation May 2007 - 16,003 Average readers per copy - 6 (4 regular readers / 2 occasional readers) Total readers: 96,018 |
| Readership data authorise/approve budgets for
Recruitment 61% Marketing services 55% Legal services 50% Banking/ Corporate finance 49% Office equipment 45% Staff incentives 48% Training 48% Business travel 48% Property 46% Telecommunications 40% Company vehicles 39% IT equipment and services 44% Conferences 43% |
Readership data authorise/approve budgets for
Recruitment 51% Marketing/ad/PR 57% Corporate hospitality 46% Legal services 49% Banking services 48% Office equip/stationery 44% Staff incentives 40% Training/development 41% Business travel 37% Company website 45% Corporate finance 44% Employee benefits 35% Property 36% Property services 37% Telecommunications 40% Banking/credit 41% Conference/exhibitions 36% Co vehicles/fleet 32% Computer software 34% Computer hardware 33% Direct mail 32% Utilities 23% |
Readership data authorise/approve budgets for
Recruitment 52% Marketing/ad/PR 50% Corporate hospitality 43% Legal services 52% Banking services 53% Office equip/stationery 47% Staff incentives 40% Training/development 33% Business travel 40% Company website 36% Corporate finance 50% Employee benefits 53% Property 40% Property services 34% Telecommunications 36% Banking/credit 34% Conference/exhibitions 26% Co vehicles/fleet 48% Computer software 31% Computer hardware 31% Direct mail 21% Utilities 22% |
| Reader organisations
Manufacturing 21% Marketing 7% IT and telecoms 7% Distribution 14% Recruitment 5% Travel 5% Property, construction 13% Local government 3% Printing 4% Professions 15% |
Reader organisations
Manufacturing 8% Media/Marketing 11% Electronics/Engineering/IT 7% Distribution/Retail 7% Accountancy 6% Recruitment/Training/Edu 7% Travel/Leisure/Service 6% Law firm 6% Property agent 3% Other financial 3% Construction co 3% Local government 4% Architect 1% Property developer 3% Bank 2% Chemicals 1% Print & packaging 1% Venture capitalist 2% Science/Tech 1% Energy/Utilities 1% Food and drink 2% Other 6% |
Reader organisations
Manufacturing 24% Media/Marketing 7% Electronics/Engineering/IT 12% Distribution/Retail 7% Accountancy 9% Recruitment/Training/Edu 2% Travel/Leisure/Service 2% Law firm 2% Property agent 5% Other financial 0% Construction co 3% Local government 3% Architect 2% Property developer 2% Bank 10% Chemicals 0% Print & packaging 0% Venture capitalist 0% Science/Tech 0% Energy/Utilities 2% Food and drink 0% Other 9% |
| The Insider reader
Chief executive, managing director, finance director, other directors 49% Senior manager/Partner 36% Other 14% |
The Insider reader
Chairman 5% Chief executive 3% Managing director 19% Financial director 8% Director 17% Owner/Partner 13% Senior manager 18% Other 16% |
The Insider reader
Chairman 7% Chief executive 2% Managing director 10% Financial director 22% Director 24% Owner/Partner 7% Senior manager 21% Other 7% |
| Age range
25-34 20% 35-44 24% 45-54 33% 55+ 23% |
Age range
Under 25 3% 25-34 18% 35-44 30% 45-54 32% 55-64 14% 65+ 3% |
Age range
Under 25 2% 25-34 14% 35-44 31% 45-54 36% 55-64 12% 65+ 3% |
| No. of employees in organisation
1-50 49% 50-250 25% 250+ 26% |
No. of employees in organisation
Under 25 33% 25-49 11% 50-249 28% 250-499 8% 500+ 20% |
No. of employees in organisation
Under 25 10% 25-49 12% 50-249 28% 250-499 16% 500+ 34% |
| Company turnover
£1m-£10m 62% £10m to £50m 19% £50m to £100m 6% £100m+ 13% |
Company turnover
Under £1m 20% £1m to £1.9m 10% £2m to £4.9m 16% £5m to £9.9m 6% £10m to £24.9m 18% £25m to £49.9m 8% £50m to £99.9m 6% £100m+ 11% |
Company turnover
Under £1m 9% £1m to £1.9m 9% £2m to £4.9m 10% £5m to £9.9m 9% £10m to £24.9m 14% £25m to £49.9m 10% £50m to £99.9m 10% £100m+ 26% |
Circulation
(ABC audit period July '06-June '07)
Total net circulation May 2007 - 8,010
Average readers per copy - 6 (4 regular readers / 2 occasional readers)
Total readers: 48,060
SOURCE: Independant readership survey conducted in Jan 2003 by Sue Butler Marketing.